Empowerment of Women & Girls

Equality has a pivotal place in all of GAME’S strategies, programs, innovations and operations. The goal is to create opportunities that meet the needs and interests of everyone but with a special focus on women and girls to attract and sustain their participation in physical activity.

All over the world, women and girls have fewer rights and opportunities. From chores binding them to the household, to their pursuit of power over their own body, to participation in sports, leadership, political and economic decision-making, women and girls lack equality.

According to WHO, 85% of adolescent girls globally do not meet the current recommendations for physical activity. This gender inequality calls for rethinking how we develop, design and organize activities to make sure that all women and girls can find a safe way into active and positive communities.

Involve girls as co-creators
An important step towards the development of new solutions that are more appealing to women and girls is to adopt a user-centric approach that is curious and exploratory. This will increase the chances that new innovative outcomes reflect the wishes and needs of girls.

Below you find recommendations and guides for engaging girls who are currently not active in programs and research that GAME is a part of.

10 Recommendations to include girls in sports
– Based on an explorative approach to knowledge about girls’ leisure time, their motivational factors and needs, as well as what barriers that may arise when it comes to sports participation.

Girls Engagement Guidebook English/Danish
– A practical guidebook designed to support getting more girls into sports.

From Girls’ Perspective: This Is How A Sports Facility Should Look Like, English/Danish
– In collaboration with The Danish Foundation for Culture and Sports Facilities, GAME has developed a knowledge and inspiration catalog that shares insights and learnings of making attractive sports facilities for girls.

Breaking Barriers
– GAME has partnered with adidas, Common Goal, Women Win and other likeminded organizations on the ‘Breaking Barriers’ project to help dismantle cultural stigmas and barriers while building access to sport for women and girls. Watch video from the BE YOU CAMP organized by five Breaking Barriers Champions and volunteer role models in GAME:


More on how GAME includes more girls into sports: