Female Empowerment

Equality has a pivotal place in all of GAME’S strategies, programs, innovations and operations. The goal is to create opportunities that meet the needs and interests of everyone but with a special focus on girls to attract and sustain their participation in physical activity.

Half of the world’s population is female. This means that half of the world’s hopes, resources and skills to achieve thriving societies, communities and individuals, lie in the hands of women and girls. Yet, all over the world, girls and women have fewer rights and opportunities. From chores binding them to the household, to their pursuit of power over their own body, to participation in sports, leadership, political and economic decision-making, women and girls lack equality.

According to WHO, 85% of adolescent girls globally do not meet the current recommendations for physical activity. This gender inequality calls for rethinking how we develop, design and organize activities to make sure that all girls can find their way to active and positive communities.

In 2019, for the first time ever, one out of three participants in GAME’s activities across all countries were female. In Denmark, female participation in underserved communities even climbed up to 49%. From 25% in 2017 and 38% in 2018.


Involve girls as co-creators

An important step towards the development of new solutions that are more appealing to girls is to adopt a user-centric approach that is curious and exploratory. This will increase the chances that new innovative outcomes reflect the wishes and needs of girls.

Below you find recommendations and guides for engaging girls who are currently not active in programs and research that GAME is a part of.

10 Recommendations to include girls in sports – Based on an explorative approach to knowledge about girls’ leisure time, their motivational factors and needs, as well as what barriers that may arise when it comes to sports participation.

Girls Engagement Guidebook English/Danish – A practical guidebook designed to support getting more girls into sports.

From Girls’ Perspective: This Is How A Sports Facility Should Look Like, English/DanishIn collaboration with The Danish Foundation for Culture and Sports Facilities, GAME has developed a knowledge and inspiration catalog that shares insights and learnings of making attractive sports facilitites for girls.

You can see how GAME includes more girls into sports right here: